Beyond the One-Size-Fits-All Drip: The Rise of Personalized IV Therapy

For a long time, intravenous (IV) vitamin therapy was viewed through a singular lens: the ultimate celebrity hangover cure or a quick pre-flight immune boost. Walk into a standard wellness lounge, and you were likely offered a standard-issue menu of pre-mixed bags—often featuring the classic Myers’ Cocktail—designed to appeal to the masses.